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Perhaps you don’t think of yourself as an entrepreneur, but as you employ staff, grow your practice and adjust to client needs, you face the same challenges, rewards and obstacles as any other business owner.

The Noing of Knowing

By: Marti Benjamin, MBA

Professional Certified Coach | Certified Career Management Coach

What do you Know?
I recently had dinner with business colleagues following a full-day planning meeting, in which I munched on snacks and goodies all day. The dinner menu was very creative, the food delightful, the company engaging and I ate much more than I enjoyed. As we were leaving the restaurant and I was feeling absolutely miserable from over-eating, I said to my colleague, “I do know that it was my own arm that raised the fork from the plate to my mouth and continued to do so long after I was no longer hungry. I knew I would feel just as miserable as I do right now and I kept doing it anyway.” Knowing was clearly not enough to generate noing.

Read more: The Noing of Knowing

Building Business Resilience

By: Marti Benjamin, MBA

Professional Certified Coach | Certified Career Management Coach

“Failure is not falling down but refusing to get up.”  I found this proverb on my tea bag and it seemed to be speaking to all of us who have been battered around by the global economic recession.  As the economists and news pundits declare an end to the storm, many businesses are not seeing much hope in the day-to-day reality of selling goods and services in a market that has shifted dramatically.  How do we get up under those daunting conditions?

Read more: Building Business Resilience

The Stopping List

By: Marti Benjamin, MBA

Professional Certified Coach | Certified Career Management Coach

Of all the lists and action plans used in business, the most valuable may well be the stopping list. This powerful little list is comprised of the things that no longer add the value for which they were intended; they have outlived their purpose and now only drain time and attention from the true needs of the business.

Read more: The Stopping List


"Some people assume that if they don't know how to achieve their goal, it must be an impossible dream. The most successful are those who can hold a big dream, be unsure how they will get there and learn their way into it."

Marti Benjamin
Professional Certified Coach